Pepsi has made a surprising move by pulling out of its long-standing partnership with Wireless Festival. This decision comes after the festival announced Kanye West, also known as Ye, as the headlining act for this year's event. Unfortunately, West's booking has sparked widespread criticism due to his history of making highly inflammatory and hurtful comments.
The backlash against West's inclusion in the lineup has been gaining momentum, with many people calling out the festival for allowing him to perform. UK politicians have also weighed in on the issue, with Labour leader Keir Starmer describing the decision to book West as "deeply concerning" and London Mayor Sadiq Khan calling it "deeply irresponsible." Comedian Matt Lucas has also spoken out against Pepsis involvement, pointing to West's past behavior and the potential impact on the festival's values.
The Mayor of London's office has also chimed in, stating that West's past comments are "offensive and wrong" and don't reflect London's values. While festival organisers have yet to respond to the criticism, the performance remains scheduled for July at Finsbury Park. West had previously issued an apology earlier this year, saying he had lost touch with reality and was remorseful for his past comments.
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